Believe it or not, perfect customer service is NOT the key to customer loyalty. There’s a potential gold mine hidden behind disgruntled customers. World renowned author, salesman and motivational speaker, Zig Ziglar is quoted as having said: “Statistics suggest that when customers complain, business owners and managers ought to get...
Soap and Perception
In 2013 Dove released a short film called “Real Beauty Sketches” as a part of their “Campaign for Real Beauty”. Just one month after its release, it received more than 114 million total views, making it the most viral ad video ever up to that point. It has since gone...
Why your brand should piss someone off
In his article entitled ‘Why Your Brand Should Piss Someone Off’, Austin McGhie, author of ‘Brand is a Four Letter Word’, stated: “Polarization is good. Travelling the middle road, as broad and tempting as it may be, is always and unequivocally bad. Like people, brands are defined by the company...
Starting the speaking circuit
Wow, one week after picking up my book from the printers and I'm starting my speaking career tomorrow morning. Doug and Julie Bannister from Key Business Network (KBN) were kind enough to ask me to speak at their 6 business breakfast meetings across Brisbane. It's all very exciting. I spoke...
An example of a Flawsome company
Hopefully you know what Flawsome is by now? Once you do you'll start to notice it everywhere! There are so many examples in my book, and here's one of them to wet your appetite: CB I Hate Perfume was started by a perfumer based in New York, Christopher Brosius. Described...
Flawsome in print!
I have to say I'm a little bit excited about this one... a little bit of wee may have come out! Before you judge me. I'm a big boy and wear big boy pants - it was only a little bit of 'excitement wee' and that never hurt anyone, anyone...
So, what the heck is Flawsome?
Well, Flawsome is when something is awesome despite of, and often because of, its flaws. In the context of my book, Flawsome is a marketing trend which, in early 2012, trendwatching.com predicted to be one of the top future trends for business. You can read about their prediction at http://www.trendwatching.com/trends/flawsome/ ...or even...
