Subjecting yourself to customers’ opinions when you don’t control the outcomes requires a lot of faith in your product – but if you don’t have faith in it, how can you expect anyone else to? Chevrolet, the American car manufacturing company, began a Flawsome marketing campaign back in 2010. It...

At a business networking breakfast I attended a short time ago, the guest speaker asked us: “What is excellent customer service?” There were a few answers, things like “making a promise and keeping it”, “going beyond the call of duty”, “caring about your customers” and so on. Whilst the speaker...

Over 85 percent of all pancreatic cancers are diagnosed late, when someone has less than two percent chance of survival. In a 2013 TED talk, Jack Andraka spoke about how, mostly by researching via Google, designed a test for pancreatic cancer that 168 times faster, over 26,000 times less expensive,...