Conversational: The new flavour of sales pitch

Flawsome is all about being more authentic and bringing some personality into our marketing materials and dare we say… some humour? Flawsome communication means dropping the carefully scripted wording and instead just saying what we mean. Not only is it easier to write this way, it helps to build rapport...

Your greatest opportunity for brand reinforcement

Organisational crises aren’t always big cataclysmic events or total screw-ups. In fact most of us will never head organisations big enough to experience major catastrophes. What we will face, regardless of the size of our businesses, every week and sometimes every day, are micro crises. Of course, there are obvious...