GET AND HOLD ATTENTION
Stand out from the rest of the herd
Best-selling author Seth Godin said “The current marketing ‘rules’ will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” Flawsome is about a trend which is sweeping the business world. It’s a trend companies are using to stand out, engage customers, and be more memorable.
The power of polarising
Being a company which stands for something
Have you ever worried that if you’re too outspoken, you’ll kill your brand? Well, you might be surprised to know you could be doing more harm than good by not showing what you stand for. If your business doesn’t care about something, your potential market won’t care about your business. Find out how you can effectively weigh up the risks and rewards of having an outspoken opinion as a company or brand.
TURN WEAKNESS INTO STRENGTH
Turning your kryptonite into gold
As business owners we can no longer hide behind a façade of expertly-fabricated perfection. Customers can now discover all aspects – both good and bad – of your business online, whether you like it or not. Discover the secrets to marketing your flaws, and how what you perceive to be your greatest weaknesses, can in fact become your greatest strengths.
10 Unique Sales Strategies
An easier and more effective sales process
While most of us claim we don’t like being sold to, that’s not actually the case. We love it because it means that someone thinks we’re worth selling to. What we don’t like is being interrupted. The difference between a simple request and an obnoxious sales technique is context. Learn 10 strategies you can put in place immediately to change the context of your sales process to make it easier, more fun and efficient.