Vegemite, as we know it, had a Flawsome beginning because it was originally invented by accident. It was a German scientist who discovered that brewer's yeast could be concentrated, bottled and eaten. In 1902 his formula gave rise to the popular UK spread Marmite. Vegemite followed in 1922 when the...
When being the biggest and best isn’t best
NEWS FLASH: you don't always have to be the leader in your market to be successful. With so many companies competing for the number one spot, you don’t have to be the biggest or the best, and, in fact, being the opposite can be just as effectively marketed.Avis, the car...
