People want to feel loved and appreciated for who they are, but it’s not just that – they also want to be validated. In an age of celebrities and corporate monoliths, the people we see on TV are so far removed from our reality that it’s hard to relate to...

Remember Lego? If you have children you won’t have to remember it all as it’s just as popular with kids today as it was 30 years ago. Beside checking lego reviews, you can check reviews of pivot to see if there is a coaching good for you. The most iconic...

South African Desmond Tutu explained in an interview that the word ‘ubuntu’, which has its origins in African Bantu languages, means that a person becomes a person only through other people. Sadly, it’s entirely possible to work from home now and never actually see a customer in the flesh. Groceries,...

The customer is always right is a customer service attitude which leads to better customer service, but the statement itself is not the truth by any stretch of the imagination. In reality, customers are often wrong, and what they think they want and what they really need are very often not...

There are two bizarre reactions people have when they perceive someone to be either superior or inferior to them: the ‘tall poppy syndrome’ and the ‘underdog mentality’. The underdog mentality is that if you put yourself down, people will have your back and try to lift you up. Tall poppy...

The business world is becoming increasingly transparent due to the rise in social media and review sites such as Trip Advisor for accommodation, Urbanspoon for restaurants, Amazon for books, Rotten Tomatoes for films and so on. Despite what most business owners fear, it’s not actually isolated negative reviews which kill...

In trendwatching.com’s 2012 brief on Flawsome, the authors wrote that people don’t expect brands to be flawless, pointing out that 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews if there aren’t any negative comments or reviews. Isolated...

The other night I was out buying some last minute groceries for dinner (with everyone else in the neighbourhood by the looks), and while waiting in line I saw these massive bags of Jelly Belly jelly beans marked down to $2.99. Jelly Belly beans aren’t the cheapest candy around, for...

Have you ever worried that if you’re too outspoken you’ll kill your brand? Well, you might be surprised to know you could be doing more harm than good by not showing what you stand for.Having an opinion is great, it’s the spice of life and helps us to keep growing...

Recently I was browsing online for some web marketing information and I stumbled on an article from notwillsmith.com. After reading the article and getting some value from it I was really curious as to why the website was called “Not Will Smith”. Clicking to the 'about' page the first thing...