Jon Lovett, who spent three years as a speech writer for President Barack Obama, delivered an outstanding Keynote Commencement Address for Pitzer College’s graduating class on 18th May 2013. A truly Flawsome speech, he started with: “Hey, guys. Graduates, how are you guys feeling? I, for one, think we look...

Humanised branding is when a business exhibits an attitude and set of distinct behaviours, resembling a person’s personality. The personality could be inspired by an actual person, a board of directors, the staff, and/or the personality of the marketing department. It could be one of these which resonate through the...

Canadian yoga equipment manufacturer Lululemon released a video in December 2011 entitled ‘Shit Yogis Say’. In the video ad Lululemon pokes a little good-natured fun at its own community by featuring a young female yogi spouting a host of 'common' catchphrases anyone within ten metres of a yoga studio is...

I laughed when I came across the result of a contest at Texas A&M University for the most appropriate definition of a contemporary term back in 2007: “Political correctness is a doctrine, fostered by a delusional, illogical, liberal minority and rabidly promoted by an unscrupulous mainstream media, which holds forth the...

The most vital time for any company to be Flawsome is during an organisational crisis. It’s typically the time when most corporate leaders want nothing more than to shutter the windows, lock all the doors, grab teddy and hide under the bed. Social media has changed the playing field. Traditional...

Brace yourself for a world in which everything – attitudes, prices, quality, behaviour, methods, processes, and other business practices that were previously thought to be private business – will be completely accessible and therefore potentially outed as ‘flawed’. I’m not just talking about the legal safeguards put in place by...

The two most common mistakes I’ve encountered when people first try to be Flawsome is that they replace a weakness with a strength, or they are a little too honest. Often our attempts to be clever, or adopt a blatant ‘honesty is the best policy’ mentality can end up doing...

In the wake of Martin Spurlock’s movie ‘Super-Size Me’, McDonald’s chose to add healthier options to its menu. Heart Attack Grill, on the other hand, has taken an entirely different approach, which has seen the company create a new and expanding empire. Heart Attack Grill is a hospital-themed restaurant criticised...

We should learn to love negative feedback. Like Bill Gates has said: “Your most unhappy customers are your greatest source of learning.” But that’s easier said than done. Often our natural reaction is to be defensive when under the impression that we’re being criticised or when we think the truth...

As new business owners start to attract more than enough clients, their hunger to please quite often diminishes. At first many are naïve and trusting, but for every client who takes a mile from the inch they are given, business owners gradually value their own time more and more –...