Jon Lovett, who spent three years as a speech writer for President Barack Obama, delivered an outstanding Keynote Commencement Address for Pitzer College’s graduating class on 18th May 2013. A truly Flawsome speech, he started with: “Hey, guys. Graduates, how are you guys feeling? I, for one, think we look...

Humanised branding is when a business exhibits an attitude and set of distinct behaviours, resembling a person’s personality. The personality could be inspired by an actual person, a board of directors, the staff, and/or the personality of the marketing department. It could be one of these which resonate through the...