Canadian yoga equipment manufacturer Lululemon released a video in December 2011 entitled ‘Shit Yogis Say’. In the video ad Lululemon pokes a little good-natured fun at its own community by featuring a young female yogi spouting a host of 'common' catchphrases anyone within ten metres of a yoga studio is...

I laughed when I came across the result of a contest at Texas A&M University for the most appropriate definition of a contemporary term back in 2007: “Political correctness is a doctrine, fostered by a delusional, illogical, liberal minority and rabidly promoted by an unscrupulous mainstream media, which holds forth the...

The most vital time for any company to be Flawsome is during an organisational crisis. It’s typically the time when most corporate leaders want nothing more than to shutter the windows, lock all the doors, grab teddy and hide under the bed. Social media has changed the playing field. Traditional...