In the wake of Martin Spurlock’s movie ‘Super-Size Me’, McDonald’s chose to add healthier options to its menu. Heart Attack Grill, on the other hand, has taken an entirely different approach, which has seen the company create a new and expanding empire. Heart Attack Grill is a hospital-themed restaurant criticised...
The Magic Pill To Face Objection: Curiosity
We should learn to love negative feedback. Like Bill Gates has said: “Your most unhappy customers are your greatest source of learning.” But that’s easier said than done. Often our natural reaction is to be defensive when under the impression that we’re being criticised or when we think the truth...