Have you ever worried that if you’re too outspoken you’ll kill your brand? Well, you might be surprised to know you could be doing more harm than good by not showing what you stand for.Having an opinion is great, it’s the spice of life and helps us to keep growing...

Recently I was browsing online for some web marketing information and I stumbled on an article from notwillsmith.com. After reading the article and getting some value from it I was really curious as to why the website was called “Not Will Smith”. Clicking to the 'about' page the first thing...

Believe it or not, perfect customer service is NOT the key to customer loyalty. There’s a potential gold mine hidden behind disgruntled customers. World renowned author, salesman and motivational speaker, Zig Ziglar is quoted as having said: “Statistics suggest that when customers complain, business owners and managers ought to get...

In 2013 Dove released a short film called “Real Beauty Sketches” as a part of their “Campaign for Real Beauty”. Just one month after its release, it received more than 114 million total views, making it the most viral ad video ever up to that point. It has since gone...