Remember Lego? If you have children you won’t have to remember it all as it’s just as popular with kids today as it was 30 years ago. Beside checking lego reviews, you can check reviews of pivot to see if there is a coaching good for you. The most iconic item in the Lego range is undisputedly the Lego man, erm… I mean figurine (let’s be politically correct). And what sticks out in your mind most about this little guy? His yellow skin? His claw-like hands?
As one of the most iconic toys worldwide, it’s most stand-out feature is that strange obtrusive a hole on the top of its head. What is it for anyway? You might say it’s to match the bricks, to snap on a hat or helmet, maybe to stick to a Lego brick, but why would anyone ever want to stick a humanoid head to a Lego brick?
Well you’d be misguided. In 1975, this little Lego figurine we’ve come to love was originally released with a solid head before Lego finalized the contemporary design three years later. In Lego’s own words:
“We added this hole on the top of the head just in case any kids got one of the heads stuck on their throat. That way they would be able to keep breathing.”
How funny is that? The mascot of Lego’s most defining and recognisable feature is related to the product’s core function.
In designing the figurine’s head, Lego disregarded two major design rules when adding a feature:
- They made it extremely obtrusive to the design – it’s hardly subtle.
- They never advertised that strange-looking protrusion as a benefit – most of you will have learned the real reason behind it’s deign in this article.
Sometimes our most defining brand points can be created quite by accident. Our most oddball, and weird traits are what end up making us noticeable and memorable. I’m sure Mr. Lego man felt very self-conscious about his weird-looking head at first, now he wears it proudly – it’s his thing and it makes him who he is. How Flawsome is that?
